Bias, Brand, and Customer Experience: Starbucks and Racial Discrimination in the Third Place

Bias,  Brand, and Customer Experience:  Starbucks and Racial Discrimination in the Third Place

The idea that Starbucks was a “third place” for people, in addition to home (first place) and work (second place), was well known. It was the essence of what Starbucks was in the early 00s. It appears that concept has been lost, and, for some employees, it became a place where you can come—if you are like “us.” That’s not very welcoming and certainly not in keeping with their brand values.

Read More