What’s in a name?

Much like the work we do, our name derives from combining Ethno, meaning people or cultural group with Praxis, meaning a practical application of theory. Customer experience, as practiced by EthnoPraxis, is a way for brands to empower their employees to live and breathe the company standards when interacting with their customers.

Our name and mission are based on the knowledge that companies too often invest huge sums of money into building their brand, logo, and marketing materials, but then expect hourly workers to be the face of the brand in daily interactions with customers. EthnoPraxis specializes in training the entire company culture to authentically convey the brand to each other and to the customer, thereby improving the overall performance of the company.